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YIEN MA

Transforming global experience through localized payments, message templates and customer service chatbot design.

UX designer based in Sydney, Australia. 🥭

Work

About

UX designer based in Sydney, Australia. 🏖️

Resume

Cross-cultural challenges: Localized payments and templated communications

Leveraging local technology to simplify registration, progressive profile completion, and identity verification for Chinese users.

UX designer based in Sydney, Australia. 🌊

UX designer based in Sydney, Australia. 🐳

UX designer based in Sydney, Australia. 🌞

UX designer based in Sydney, Australia. 🦘

UX designer based in Sydney, Australia. 🚢

UX designer based in Sydney, Australia. 🏄

UX designer based in Sydney, Australia. 🐨

UX designer based in Sydney, Australia. 🌈

When plans change: A more human cancellation experience on Airbnb

UX designer based in Sydney, Australia. 🎾

Seamless onboarding: Optimizing user signup and verification for Airbnb

UX designer based in Sydney, Australia. 🍷

UX designer based in Sydney, Australia. 🕶️

Empowering guests and hosts to negotiate refunds, reducing stress, costs, and the need for customer support.

Previously worked as a senior designer at Airbnb.

UX designer based in Sydney, Australia. 🦘

Leveraging local technology to simplify registration, progressive profile completion, and identity verification for Chinese users.

Seamless onboarding: Optimizing user signup and verification for Airbnb

Transforming global experience through localized payments, message templates and customer service chatbot design.

Cross-cultural challenges: Localized payments and templated communications

Hi, I'm Yien Ma, UX Designer with 10 years of experience, currently based in Sydney, Australia. You can find me on LinkedIn and Instagram. Feel free to get in touch.

My background includes working at Airbnb, where I designed booking flows, payment platform, and reservation management experiences while contributing to localization projects across multiple international markets. I approached design holistically, considering the entire operational workflow to drive business growth through thoughtful user experiences. Prior to that, I created interaction designs for TaoTicket App (Alibaba Pictures Group's movie ticketing platform), serving nearly 100 million users. Even earlier, I joined Zhihu (a Chinese Q&A community) during its startup phase and witnessed its growth into a major platform with over 100 million users. My experience across startups and large enterprises has developed my ability to understand diverse user needs and solve complex problems. Outside work, I'm passionate about architectural design, urban planning and photography.

Hi, I'm Yien Ma, UX Designer with 10 years of experience, currently based in Sydney, Australia. You can find me on LinkedIn and Instagram. Feel free to get in touch.